Bodi-Tone promotional pamphlet, 1912.
Original marketing materials from the “cure-all” Bodi-Tone Company are now available to view upon request in the Osler archives. This mail-order medicine was available in the USA and Canada during the early twentieth century. It promised restorative health and well-being to anyone – men, women, and children of all ages – suffering from minor ailments to serious diseases.
If the testimonials are to be believed, Bodi-Tone had the power to cure fatigue of the elderly, pain and inflammation of Rheumatism, liver complications, and Malaria to name but a few!
A box of Bodi-Tone tablets would set you back $1.00 in 1912 (or five boxes for $4.00). Read what “cured” customers had to say about the product by clicking on the images to enlarge.
Bodi-Tone promotional pamphlet, 1912.
“An ounce of prevention is worth a pound of cure” – Bodi-Tone was also advertised as a preventative treatment.
Bodi-Tone Company letterhead, 1912.