{"id":1021,"date":"2016-03-23T13:45:46","date_gmt":"2016-03-23T17:45:46","guid":{"rendered":"http:\/\/blogs.library.mcgill.ca\/osler-library\/?p=1021"},"modified":"2016-03-24T11:18:22","modified_gmt":"2016-03-24T15:18:22","slug":"bodi-tone-the-road-to-excellent-health","status":"publish","type":"post","link":"https:\/\/blogs.library.mcgill.ca\/osler-library\/bodi-tone-the-road-to-excellent-health\/","title":{"rendered":"Bodi-Tone: The road to excellent health?"},"content":{"rendered":"
\"pic_2016-02-26_153716<\/a>

Bodi-Tone promotional pamphlet, 1912.<\/p><\/div>\n

Original marketing materials from the “cure-all” Bodi-Tone Company are now available to view upon request in the Osler archives. This mail-order medicine was available in the USA and Canada during the early twentieth century. It promised restorative health and well-being to anyone \u2013 men, women, and children of all ages \u2013 suffering from minor ailments to serious diseases.<\/p>\n

If the testimonials are to be believed, Bodi-Tone had the power to cure fatigue of the elderly, pain and inflammation of Rheumatism, liver complications, and Malaria to name but a few!<\/p>\n

A box of Bodi-Tone tablets would set you back $1.00 in 1912 (or five boxes for $4.00). Read what “cured” customers had to say about the product by clicking on the images to enlarge.<\/p>\n

\"pic_2016-02-26_153419\"<\/a>

Bodi-Tone promotional pamphlet, 1912.<\/p><\/div>\n

“An ounce of prevention is worth a pound of cure”<\/span> <\/em>\u2013 Bodi-Tone was also advertised as a preventative treatment.<\/p><\/blockquote>\n

\"pic_2016-02-26_153609\"<\/a>

Bodi-Tone Company letterhead, 1912.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Original marketing materials from the “cure-all” Bodi-Tone Company are now available to view upon request in the Osler archives. This mail-order medicine was available in the USA and Canada during the early twentieth century. It promised restorative health and well-being … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":616,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[72,30,156,121],"class_list":["post-1021","post","type-post","status-publish","format-standard","hentry","category-new-resources","tag-archives","tag-new-acquisitions","tag-popular-medicine","tag-quackery"],"_links":{"self":[{"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/posts\/1021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/users\/616"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":43,"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/posts\/1021\/revisions"}],"predecessor-version":[{"id":1071,"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/posts\/1021\/revisions\/1071"}],"wp:attachment":[{"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/media?parent=1021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/categories?post=1021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.library.mcgill.ca\/osler-library\/wp-json\/wp\/v2\/tags?post=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}